Blended Learning Model for Undergraduate Students Majoring In Management Learning Effectiveness In Pingdingshan University

Zhang Qianhui

Blended learning in higher education -- China

College students -- China -- Attitudes

Educational technology -- China

This thesis aims to 1) study the current status of the blended learning model among undergraduate students majoring in Management at Pingdingshan University, 2) develop an OBE (Outcome-Based Education)-WebQuest integrated BLM for these students, and 3) evaluate the effectiveness of the developed model. In Phase 1, the research involved 173 Management undergraduates (55 freshmen, 58 sophomores, 60 juniors) and 10 teachers; Phase 2 develops an OBE-WebQuest integrated BLM for Management undergraduates at Pingdingshan University, revised based on expert IOC scoring. For the third phase, the sample focused on 60 junior Management students
(divided into experimental/control groups of 30 each), and the research instrument was pre-test/post-test question banks. and 60 junior Management students (30 in experimental group using BLM, 30 in control group using traditional teaching). Research instruments included questionnaires, interview outlines, Item Objective Congruence (IOC)-validated forms, and pre-test/post-test question banks, with data analyzed via SPSS (t-test, ANCOVA, etc.). The results were found that: Students showed moderate BLM participation but passive resource use and insufficient interaction; teachers noted poor platform personalization. A 6-step blended learning model was developed. After two rounds of expert review, all indicators achieved an IOC score exceeding 0.5 and passed the validation; Pre-test scores showed no group difference (p=0.880) ; postintervention, the experimental group’s score improvement (12.00 points) was significantly higher than the control group’s (8.67 points, t=2.476, p=0.016, Cohen’s d=0.64), with ANCOVA confirming the BLM’s independent effect (p=0.013).
Keywords: Blended Learning Model, Outcome-Based Education (OBE), WebQuest, Undergraduate Students, Learning Effectiveness

Bansomdejchaopraya Rajabhat University. Office of Academic Resources and Information Technology

Pong Horadal

Sombat Teekasap

Kanakorn Sawangcharoen

2025

2026-03-06

2026-03-06

2026-03-06

thesis

application/pdf

TH 378.17 Q999B 2025

eng

Bansomdejchaopraya Rajabhat University

Degree of Doctor of Philosophy

Doctoral Degree

Digital Technology Management for Education

Bansomdejchaopraya Rajabhat University